Reframe is fighting to break down barriers

Toronto International Film Festival 2018, held thousands of festival-goers, filmmakers, and industry attendees took to the streets at the Share Her Journey Rally to call on the media industry to support better opportunities for women in film.

This event, supported by ReFrame, Time’s Up, and #AfterMeToo, included speeches by ReFrame Co-Founders Keri Putnam and Cathy Schulman, GDI’s Founder Geena Davis, USC’s Dr. Stacy L. Smith, “The Handmaid’s Tale” star Amanda Brugel, and more.

The rally delivered with a pledge and a promise, when TIFF’s Artistic Director and Co-Head Cameron Bailey signed the Pledge, following in the path of the Cannes Film Festival and the Venice Film Festival. The Pledge, began at Cannes by the organization, includes being honest about the members of the selection and programming committees; and reaching an even gender ratio in the organization’s top management.

Fifty Hollywood leaders,influencers, studio heads, agency partners, senior network executives, talent and guild representatives, together launched an action plan to continue gender parity in the media industry.

Formerly known as the Systemic Change Project, ReFrame continues forward on with four years of research in collaboration with the Media, Diversity and Social Change Initiative at USC Annenberg and an October 2015 convening of this group. Our unique strategy involves a peer-to-peer approach, in which ReFrame Ambassador teams engage senior industry decision-makers.

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