“Us” movie drove 70 Million!
After last Sunday Jordan Peele’s “Us” movie has reached $70 million mark, after it was estimated to only reach 25.4 million. The worry was that it would be lower than “Get Out” exit polls and a polarizing ending, that Us would fall further. However everyone was astonished. Fandango reports that Us is still No.1 in advance ticket sales for Sunday. “Simply put, Jordan Peele is a genius, and we’re thrilled he put his signature touch to the genre,” beamed Universal domestic distribution boss Jim Orr. “Folks come out of the movie and they have to talk about. It’s really a topic of conversation, how people are interpreting the movie. That’s a great sign for legs.” Their were several records spotted in the previous write-up, chiefly that Us reps a record opening for an original horror film. Us is the best opening for a live action original since James Cameron’s 2009 Avatar ($77M), thoughthe second best for an original piece of IP behind that mega-grossing epic.
Us drove total weekend ticket sales to $148.6M, plus 14% over a year ago. RelishMix noticed the divide over Us on social media. “Fans want to talk about the end of Us immediately after seeing it. This clip from Insider, which discusses the ending, posted on Friday, has over 629k views. To say the discussion is polarizing is accurate, in that some Jordan Peele /Get Out/ horror fans are singing the movie’s praises. Universal and Peele kept this movie under wraps for a while, stating that it was only a social horror film back when the pic was first announced. They kept this intrigue up as long as they could, down to the Rorschach teaser poster which Peele dropped on his social media, a moment that flooded Twitter with 176 million impressions. The first trailer hit on Christmas Day, collecting more than 106M global views. The next big high profile spot for Us aired during the Super Bowl pre-game which earned more than 64M total views.